Introduction to attract and engage customers | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

Chapters:
00:00 Introduction
00:27 Welcome
2:07 Customer personas for your target audience
6:14 How to create a customer persona
12:51 Introduction to the marketing funnel and its benefits
16:28 Awareness: Strategies to get customers introduced to a brand
21:59 Consideration: Strategies to build interest in your product or service
26:01 Conversion: Strategies to increase the conversion rate on a website
32:57 Loyalty: Strategies to increase the loyalty of customers after a purchase

#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

[daray_TV]

This instructor's reading style is so different. Well-timed, very calm, not rushed, and quite natural. It feels like you're talking to us rather than read to us. Nice job.

[daray_TV]

This is so beautiful. You deliver better than anyone I've seen on Google courses, so far. I've seen project mgt and social media course this far. 👍

[unjihannahyiwumu]

Hey Sir how are You.. I am Hannah one of your student on Coursera, please I will like to know more about marketing funnel. How to apply it in a business..