What Lies Behind IKEA's Eco-Friendly Promise?

Wood, a symbol of sustainability, is at the heart of home decor and global commerce.
Yet, beneath the surface lies a dark truth: illegal logging, worth $11 billion annually, feeds the world's largest furniture and paper companies.
From Romania's disappearing virgin forests to Indonesia's smoke-choked skies, companies like IKEA and Asia Pulp & Paper promise eco-friendliness but leave environmental and human devastation in their wake. Investigative journalism uncovers hidden supply chains, illegal wood laundering, and catastrophic fires tied to corporate greed.
This documentary reveals the shocking impact of the global wood industry on forests, communities, and the planet's future.

Director : Marie Maurice

[orkideat]

Large corporations have learned to create sister companies whose names can be changed whenever the parent company comes under scrutiny from journalists or conservation activists. In this way, the parent company can shift the blame to several small companies that are insolvent and face large fines. The parent company continues its operations, creating new small companies around it that produce all products for the parent company, which is not responsible for anything that happens. This way they can earn huge incomes and feel good because they haven't done anything wrong themselves, according to their own words. The same thing has also been observed in the oil industry and it would be nice to know what happens when oil is pumped from the depths of the earth? This is where seawater goes when drilling rigs pump out oil, which is not heat or pressure resistant, so the vacuum is definitely filled somehow. Whether it's seawater or air, it embrittles the bedrock, which then causes subsidence with earthquakes or other strong natural forces that humans have put there. Consumption should be curbed by any means possible so that we can live on this planet for a while longer. Long life cannot continue when forests are destroyed and oil is pumped in an absurd amount for human consumption. If everyone changes their clothes once a year and replaces their computer and phone every year, even if the old one works fine and the clothes are intact, there's no need to calculate how much it all costs and a lot of natural resources are consumed in one year.🧐🤔🤨🤯😮‍💨🌞🔥💧🌡️🌋🌫️🌊🌪️⚡
Particleboard can be made from stumps and other parts of trees, and you don't need raw wood or logs!!!Even though particleboard is the world's worst material in terms of durability, not every house needs to have solid wood floors! And no furniture or countertops made of wood. Alternatives include MDS mass board. It also doesn't withstand moisture, but it's better than particle board. I don't know what makes people realize that this is not a good way to use natural resources? Should every package be required to include how much wood had to be cut down to make it a chest of drawers or a bookshelf so that consumers realize whether it is absolutely necessary to buy it just like that or could there be another There are many different labels that can indicate the raw materials and how much of the various natural resources used in the production of those products, etc. 😱

[BastiHamburgCity]

11:38 the text in blue: "This message hasnt been sent because it is 22 Mb's large while the limit is 20 Mb's." So much to it being unanswered lol

[HOMAKiNGhk]

Good jobs boys thank you for upload ❤❤❤❤❤❤❤

[Boofi-quat]

Disappointed in IKEA’s distasteful lack of Tiger-fur furniture, lampshades and rugs.

[Vekktone]

How did I get here so early, I don’t even watch this channel too much lol

[ruslanivanov]

❤ thank you for asking the right questions

[sabinadonofrio]

😢 I never trusted IKEA. I haven't bought new furniture for twenty years. And only buy older homes. I use tiles for floors and granite instead of new wood items. I see trucks full of felled trees and I cry.
Even the drivers look guilty when I try to make eye contact.

[FinickyGreek]

Particle board makes for flimsy furniture that breaks easily. If it happens to get wet, it's history.

[albertandco]

I have a 3 tables from IKEA since 1993. It is absolutely solid furniture.

[karimoumar-ujpn]

C'est vraiment dommage que quelques individus, au nom de la croissance économique et des intérêts personnels, détruisent ces forêts qui sont indispensables pour la survie de l'humanité.

[bdboy]

IKEA ~ it looks good, but doesn’t work.