Sales Was Hard Until I Understood These 9 Concepts

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[IkePaz]

Standard Operating Procedures (SOPs):

Timestamp: 5:50 - 6:38
BAMFAM (Book a Meeting from a Meeting):

Timestamp: 6:44 - 7:32
Rejection Handling and Persistence:

Timestamp: 7:32 - 8:15
Kill List:

Timestamp: 8:15 - 8:33
Creating Opportunities:

Timestamp: 8:38 - 9:03
Preparation:

Timestamp: 12:55 - 13:31
Listening More than Talking:

Timestamp: 17:26 - 18:02
Obstacles and Objections Handling:

Timestamp: 26:15 - 27:28
Enthusiasm and Consistency:

Timestamp: 41:01 - 42:09

[MarcoS-vbjq]

Been a sales manager for 8 years. I’ve never heard anyone synthesize this information in such a brilliant easy way. 5:12

[copysamurai]

Impatiently waiting for 100 million dollar sales..this stuff is gold

[abdulsamad]

Alex is a storehouse of knowledge when it comes to business sale and marketing.

He just keeps pumping videos. From every direction in every topic.

Genius this man.

[mistercontractor]

BROTHER BROTHER BROTHER! THIS SHOULD BE TAUGHT IN COLLEGES! I just cannot comprehend the valuable insights here that I will apply to my business. I clear my calendar weekly every time Hormozi drops a new sales video. LOL WHAT A GENIUS

[journeymillionaire]

Bro! If Alex's next book is sales I'm spending all my money! Bet on Alex!

[race_allen]

"Educate the prospect so that they can come to their own conclusion." Never been able to describe my approach, but that's absolutely spot on.

[elfalehed]

"but I'm a middle eastern so we had to change that" HAHAHAHAHA

[GSH]

I can already tell this is one of those videos I’ll watch 10 times in a row

[zeketargaryen]

hey alex, your engagement isnt going down...some of us(me) just like to download your videos so we can watch em any time of day, anywhere, regardless of internet access,
keep cooking no matter what

[TechAssuranceATL]

“People hate to be sold…but they LOVE to Buy”- Jeffrey Gitomer

[Getsbetterlater]

This is completely insane value. Been in sales about a decade and this just pushed me up in information another decade plus. 💰

[_le]

Alex. I’m finally starting to win. I’m tearing up. You don’t even know all your content has done for me.

Please never stop. Never change. Imma be up there with you soon.

Man..

[gsav]

These new videos are SO VALUABLE. THANKS ALEX. much needed for this stage in my entrepreneurial journey, just getting our first few clients rn, these videos speed up the learning process so much

[andrewmcleod]

One of the best implementable, sales videos I've ever seen. Make notes. Watch it 5 times. This is brilliant.

[gabrielREI]

Only 7 mins in and I’m so blown away w how much this applies to my bizz

[matiasdubs]

🙌🏼PREACH Brother!!!🙌🏼
Everyone I train for the rest of my life will watch this.
Long live MOZI-NATION!!!👊🏼🔥🚀

[zunier]

Sometimes I watch the same part 4-5 times cause I don't get it the first time, and when I finally do, it feels weirdly good Lmao

[bombelona]

It’s official. You tube is just Alex channel!! You are killing it!!

[Lerossignol]

Alex Hormozi lied. He said nine but he gave us more. That’s crazy. Don’t trust this guy.😂😂😂😂