Marketing in Online Travel Agency

Andrey Chebotarov, Travel Technology Practice Leader at AltexSoft, explains how to approach marketing in an online travel agency. Since the largest brands such as Booking Holdings and Expedia spend up to 50 percent on marketing, the competition gets fierce for smaller players.

In this video, we'll discuss:

0:00 How much the largest OTAs spend on marketing
1:15 Improve the product: going niche
3:35 Optimize the price: smart commission management
3:59 Focus on the place: target underserved regions
4:27 Perfect the promotion: metasearches, ads and content marketing
7:02 New trends

Watch the video to find out more!

Read more in our blog:

[forgetmushayi]

Great video I have a question about marketing they're people who like to travel some of them you see they post pictures and videos of them on the places is it possible to ask them if they are interested to travel on the place that you are marketing

[YaqubMohammed]

For OTAs visibility and pricing are the major factors for attracting the traffic and lure them for conversion through niche marketing. No idea how OTAs will handle NDC content in their business model

[jacopofuria]

Hi! I'm a Digital Marketing student and I'm writing my master's thesis about OTAs and their social media strategies and strategic changes resulting from the advent of new platforms. How can an OTA enhance its content marketing and social media strategy with information about where to go, prices and restaurants and directions to get around if Google already exists for all that?

[scorpiondam]

Great video Guys, I would like to contact you guys to learn more as a student