SERC TALKS: What Does Digital Transformation Look Like from the C-Suite? Dr. William Donaldson

SERC TALKS: What Does Digital Transformation Look Like from the C-Suite? Dr. William Donaldson

Presented on February 24, 2021 at 1PM ET by Dr. William (Willy) Donaldson, Assistant Professor and Director, Biotechnology and Management Program, and Director of the Luter Business Institute at Christopher Newport University

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Digital transformation is hard enough without systematic resistance from the very enterprise you are trying to transform, but transformation means change and change is hard. This talk addresses some of the fundamental processes and perspectives embraced in the C-Suite (CEO, COO, CinC, Exec. Director, etc. level) and how these fundamental processes, while systematic, may not be systemic. Digital transformation requires addressing and changing some of these strongly held perspectives and addressing an enterprise culture developed over time that seeks to sustain these non-systemic dynamics.