Behavioral biometrics + the future of identity | Ido Lustig

Ido Lustig, CEO at Bizi, talks about the security of behavioral biometrics it provides to the users and where it is heading.

"Behavioral biometrics is so appealing because it is easier to get someone's passwords, or answer their security questions, or know the first model of their car or whatever.

It is harder to do things the way they do to scroll down a webpage to tie the way they do to strike the right keys. It's just harder. And it's quite unique. And that's something we do without thinking.

So it's easier, less frictionless, and more secure in ways. It's all going to be passive in some way.

Using biometrics is too behavioral, using a combination of both, this is a concept that is very much related to privacy concerns. Because if I am a new user to this random platform, how would they know who I am without dialing into this huge database that holds identities? They would be able to do so.

Will people be willing to put aside some privacy concerns that they may have? And these allow participants, major ones, to ensure smoother frictionless signup processes? I don't know. I do not know the answer.

But if we look at the word, and the world, the direction it's heading, I think that's the direction everything is."

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