Google Marketing Platform: Cebu Pacific Case Study

Good marketers listen to what their customers want. Great ones find ways to have a conversation with them. And in the travel industry, where people have more choices than ever, marketing insights can not only lead to great conversations — but also more customers.

That’s why the largest airline in the Philippines, Cebu Pacific, turned to Google Marketing Platform. The marketing team discovered that there was increased interest in key flight routes, so they were able to quickly adjust their creative strategy. Watch the video to see how Cebu Pacific motivated travelers by delivering more relevant ads at the right moments.

[davidrivers]

"Good marketers listen to what their customers want. Great ones find ways to have a conversation with them" Simple insights like this are great. Google Wisdom Cookies always have a ring of truth to them and are general reminders that clear the fog rather than complex and flashy ideas.

[contimusic]

Love it, would you be interested in using my music for free? Cant wait to see more!