The Ultimate Guide to Creating a Personal Brand in 2024 ft. Chalene Johnson | #TheDept Ep. 10

In this episode of The Dept. Omar talks with Chalene Johnson on how to build a business around your lifestyle. Chalene is an 8-figure entrepreneur and has been a digital marketer for over 15 years. The lessons and tips she shares in this episode come from a deep well of experience and expertise. If you want to build an online business around your life and get people to buy what it is you sell, this is the one!

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[raizethebar]

You can't fix what you don't launch! That hit me

[hertimetoprosper]

Omar, I so desperately needed this interview today 😮‍💨 I’ve been praying and asking God to help figure out what to do first in my business, and then y’all threw in the things with family….with me being a wife and a mom of 3 kids…man that’s was something. This made me think of so much and I’m so grateful for you and Chalene 🤍💕🫶🏾🙌🏾👏🏾🙏🏾

[jenniferbaldassari]

Even though she doesn't know me, Chalene has been my mentor and personal rock star for over a decade! My husband and I have built many businesses based on her guidance and this year we launched our most authentic endeavor ever. She is LEGIT. Great interview, Omar. It can be challenging to interview a Queen but you did good! lol Much love.

[alexwright]

I loooove that she said to take advantage of hiring part time virtual assistants AND to treat them as humans, get to know them AND their culture if they are in another country. She also said to pay them well! What an abundant worldview! What a model for all bosses!😃

[ABeautifulHorizonTV]

I love how Chalene explains marketing like being honest with a friend, including the "anti-sell". I hate "sales", but love honest "chat with a friend" marketing. 🙌

[richardgoose]

Thank goodness you brought this up! Truly, investing has changed my perspective on how one can succeed in life; working multiple jobs isn't the optimal way to attain financial freedom and unfortunately, we discover this later in life. Currently earn as much as 10 grand weekly and this has improved my financial life. Great piece!

[eleazarrada]

I so love this conversation, I stayed the whole time. I gained a year worth of new knowledge in an hour of listening to you guys. Tip my hat to this two amazing people Chalene and Omar.

[wanetahw]

This was so great! Chalene is like the Fairy Godmother! Sprinkling shiny success on us all! ✨

[jaimemkirby]

Oh my gosh, Chalene! I can’t believe how much this resonated with me. I think between this and the other interview you did with Omar, you have just changed my life. This day, while scrubbing the bathroom, which was dirty enough for me to listen to both videos—-this is the moment I will look back on as my turning point. Thank you thank you thank you.

[dr.guyshkolnik_composer]

I'm 70% through this podcast, and it's just awesome. So much helpful Info! What Chalene said about long-form content, VA, and advertising - just 🔥 Great Job Omar, thanks! (subscribed)

[PascalBachmann]

Chalene's experience and expertise are truly valuable, and the idea of building a business around your lifestyle is very appealing.

[jasonkoh]

This was a great episode! Love both you but hadn’t realized you both had podcasts so I’m a new subscriber to both. This one definitely deserves a few more listens, so many nuggets of gold in here. Thank you again!

[karissajones]

Many gems here. Chalene seems like such an all around, cool lady. Thank you both.

[MET]

I love this quote from this podcast. “Because the weight of your potential is heavy”. I often feel like I am not living up to my potential. I think it Socrates that had some thoughts on metaphysics. And the main idea was that to have potential you cannot currently have that trait. So, there must be something that humans have inherently have that is nothing, but could become anything. I think that is a soul. So when I hear that quote I think that not living up to your potential weight hard on your soul. And it definitely feels like that sometimes.

[mai]

Love Charlene ❤️ She is such a fantastic influence - she library of knowledge ❤️

[jessicamdenham]

This is a great episode. The wisdom that Chalene offers is invaluable.

[ballgloveking]

Incredible episode man!
Easily the best video on self branding I’ve ever listened to 👏 👏

[acapellaz]

I was just going to watch for a few minutes but got sucked into the entire conversation. Thank you Omar and Chalene 💓💓

[DominicQuintanilla]

Really love that Chalene mentions VAs are real people - connect with them, treat them well. I hear so many conversations around VAs and so many treating them the same as they would ChatGPT or Siri

[kiyannadiane]

Such a fantastic episode 👏🏽 I love all the nuggets of wisdom she dropped. Currently, I'm looking to work on my personal brand but I have no idea what my niche should be. I'll definitely listen to more of Chalene's words.