Hubbard Breakdown by FILMIC ART

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Hubbard Breakdown

The Norwegian welfare organisation ’Dyrevernalliansen’ and the supermarket chain ’REMA 1000’ have introduced a new chicken breed on the Norwegian market – Hubbard – that both live longer and have more energy and thus need more space to roam around in, something their ad agency McCann, Oslo wanted to be visualised in the commercial we had the pleasure to direct and produce. We took a VFX and CGI approach to this challenge and made all the dancing chickens in 3D. The dancing chickens was animated from scratch using clips from professional dancers as inspiration.

CREDITS:

Client: REMA 1000
Agency - McCann Norway
Production Company - Filmic Art
Director - Filmic Art

PRODUCTION TEAM TRONDHEIM
Line Producer: Valter Nilsson
DOP: Carl Mikael Ström
Focus Puller: Robert Erstad
Gaffer: Kalle Olsson
Grip: Peter Eile
VFX Supervisor: Daniel Westlund
Service Producer: Joachim Lyng
Coordinator: Julie Barstrand
Flighthead Technition: Jørgen Sviland
Production Assistant: Saara Uurtio
Chicken Wrangler: Tina Roed

POST PRODUCTION
Line Producer: Martin Hallgren
Editor: Gabriel Watson
VFX Supervisor: Daniel Westlund
3D Lead: Adrianos Papamarkou
3D Animator: Johan Sonestedt
3D Animator: Johan Forslind
3D Generalist: Jonas Törnros
3D Particles: Daniel Jonasson
Comp Lead: Marcus Krupa
Comp: Mikael Herrera
Comp Intern: Olle Bergmark
Music Composer: Goran Obad
Sound mix: Pretty Productions