Eat Dessert Every Night AND Have a Six Pack

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[Mogardie]

Roids also helped. But his advice is solid anyway

[DiegoPJacobs]

My man goes through all of the trouble to condense live altering information on business, discipline and fitness, down to a YouTube short. The least I can do is say, Thank you Alex Hormozi, truly.

[evanzablocki]

That checks out. Losing weight realistically is not hard, it's keeping it off and getting rid of bad habits that are. I've gone for example from 195 to 240 back to 198 back to 230 and I'm going back to 200 right now. Honestly all you need to do is keep a rough track of daily calories and that pretty much it.

[TheBretttism]

Pure gold thank you this a game changer for me, we have like 5 people doing this and it works unbelievably well.

[chyvfpx]

Hey man, I rarely comment... especially on fitness videos. This dude laying serious knowledge really quick. Well done sir

[stephenperez]

Thank God you finally put this information in a short form Alex! Wrote it down a couple years ago and always have to look for it lol

[wheelz]

Dude, thank you so much! You've explained this better than any buddy I've ever heard explaining calorie counting.👍

[briankennedy]

You are excellent. The way you speak, everything about you says calm and confident. You’re a walking example of what you represent.

[Joseph-xtqg]

I like it. That's a very simple way of looking at things, which is what I need when it comes to eating :-)

[reddrift]

The problem I have is not eating dessert and staying in a good physique, my problem is feeling like ass if I have dessert everyday. It's not something I can tolerate with high workloads, so it's like a treat once a week or two as a bonus to my calorie intake

[chuckmoment]

Alex is on TRT he is open about it but this is solid advice

[wadeos]

I can’t barely so many people still haven’t figured this out yet. Cals in vs cals out. That’s it

[cocoariche]

Mind. Blown! Dump truck, here I come!

[weideworks]

I saw a much longer video from you that broke down this idea. Wife and I are trying it, all math!

[rikkert]

this dude can say what he wants he is 100% on gear.

[speedyrob]

This is why it pisses me off when ppl tell me it’s too hard to lose weight. If I’m trying to keep calories down I’ll just eat fruits and egg whites in the morning, a huge amount of chicken and rice for lunch and I can eat whatever I want at night. You just gotta be smart about it

[Spachia]

Also have to pin test 500 two times a week. Very important variable you forgot

[AClaiderman]

This was the most drawn out way to say you can have dessert if it fits your macros.

[theshibainumillionaire]

Alex, you are the man. Your advice has helped me a lot! Thank you 🙏 . My devil’s advocate remark is: “Anything you want” as long as you “want” what is balanced. For example, sugar. If you “want” 90 grams of sugar one day and 5 grams the next, because you “want” to try keto or something, it could be a glucose issue and cause a balance issue in the body, sidetracking you from being awesome. 🤷

[Fullsalvoathlete]

About time someone set it straight. Well done. Listen young men.