Noah '40' Shebib on producing Drake | Native Instruments

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In this new video, watch him talk about building his Toronto studio with workflow in mind, share production tips, and explain how MASCHINE and KOMPLETE KONTROL fit perfectly into his philosophy of delivering maximum artistic authenticity through simplicity.

Music: Drake - Jungle (OVO Sound)

#NativeInstruments #OVOSound

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For more than 25 years, Native Instruments has been at the heart of musical innovation. We’ve created communities, pushed technological boundaries, and opened new creative horizons for amateurs and professionals alike. Today, driven by our mission to make music creation more inclusive and accessible, NI’s hardware, software, and services including MASCHINE, TRAKTOR, and KOMPLETE bundles, provide fully-integrated solutions for musicians, producers, and DJs of all genres and levels of experience.

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I love producers. They deserve more respect because that shit's hard

spcooper

"This place is here to make history, it's not here to make money." 40 is real.

jorgep

And you wonder why Drake is keeping 40 to himself lol. 40 isn't just a producer, the man is a real scientist. what an inspiration

brianaddai

Drake is actually a duo. There is no Drake as we know him without this man

edgm.

40’s not just a producer. He is indeed an artist.

MojitoMatt

A very intelligent individual who inspires the artist by designing a musical landscape that caters to personal style and authenticity that works seamlessly. This guy here is a genuine and truthful artist.

MrDanielvee

40 Always speaks with enthusiasm. That is so inspiring to hear from him every time. Thank you for sharing

busyworksbeats

40 really HAS TO go down as one of the greatest producers of all time. The information and inspiration in this man is endless. He speaks on things other producers just don't. He literally says everything I believe in when it comes to making music creatively and efficiently.

BrandonSantino

This dude right here is speaking from 1000s of hours if practice and dedication. Hours of sitting down and figuring our programs and machines. To now he is at the point of being able to create master pieces. I am a producer at heart and know if i really went in I would be good at it however I know what I need to give up in order to get there. I need to go through everything he did. I'm now 37 and am an investment adviser. A quite good one at that. But man deep down i wish I just dived in as a child and gave it my all to producing. Nothing beats the feeling of hearing your final product. No amount of money can buy that feeling.

MrSeancurtis

“No one sees it coming cause we’re not training in front of anybody’s eyes.” 😩🙌🏾💪🏾💯

JennaColbain

This guy has so much rhythm he even talks on the beat.

prsnmvp

I've seen this video multiple times and it still hasn't gotten old.

keenondaquan

Man I couldn't understand 89% of what he was talking about, but I could tell he was passionate about. Word to 40

MusicXscape

Heard of this dude for over 10 years. Never seen him until 2 seconds ago and definitely not what i thought he would be or look like. I'm impressed

therealbrian

Crazy how now it’s the norm to start with the melody for most producers. See a lot of producers call people stupid for starting with the drums even though that’s really how hip hop started. Looping a drum break. Moral of the story is there are no rules to this ish. If it sounds good, then do it. Worrying about what the next dude thinks about what you do is the quickest way to kill your inspiration and creativity

faux