Marketing Channels in Adobe Analytics

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In this webinar you will learn all about Marketing Channels. We'll walk through the basics and basic practices along with some advanced tips to get the most of your Marketing Channel dimensions. Adobe customer Ben Thompson joins from Bluestem Brands to discuss his real world use cases for Marketing Channels and the tips he's picked up along the way.

  1. Adobe Analytics
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Комментарии
Автор

Amazing... it's so interesting from a Social Media Analyst POV to have a deep dive on Adobe Analytics in order to understand the contribution of Social Media (organic or Paid) on the main KPIs.

And as well to have a deep dive on the main social media campaign that performed better in terms of conversions and engagement on the website.

Tommaso_Squarzoni
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Hi,
What is the impact to marketing channel processing rule if the URL exceeds 255 bytes ? would the value be discarded ?

rhythmdatta
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I have created 18 different marketing channels and I could only see 6 channels color has been changed and for the rest 12 has single color. Please help me how to change the individual colors for the rest.

baluyadav
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The screenshots are REALLY hard to see. Consider bumping up the quality of the videos.

SallyWord
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What should be the ideal order for Referring Domains, Internal (Session Refresh) and Direct channel?
If we put Referring Domains at the last (after Direct), then will the traffic coming from third party website get captured under Ref. Domain? In my case, I landed on my site from third party website (by clicking on ads banner) but in Adobe that hit got bucketed under Direct

nikhilkadam
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The guest gave such vague answers. Really not helpful overall.

thomaslorbes