The truth about dark patterns: How companies trick you into spending money

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The year was 2010. You could poke on Facebook, Lady Gaga was in a meat dress and Google launched Glasses. It was a very exciting time. Beyond all of this a British UX designer called Harry Brignull coined the term "Dark Patterns" for deceptive user interfaces used by big websites to get our data and money.

( THIS IS A COMEDY VIDEO, NOTHING ABOUT IT IS MEANT TO BE TAKEN SERIOUSLY)

OTHER VIDEOS -

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00:00 - Intro - What are Dark Patterns and who is Harry Brignull?
00:42 - Part 1 - A brief history of Dark Patterns
01:34 - Part 2 - Examples of Dark Patterns
04:47 - Part 3 - Anti-Dark Pattern Legislation & GDPR
05:57 - Part 4 - Private Zuckering
06:27 - Part 5 - Princeton's research into Dark Patterns
07:07 - Part 6 - Offline Dark Patterns
07:48 - Part 7 - A/B Testing
08:27 - Part 8 - What can be done about it?

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All elements were created by me, comedian Simon Caine.

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#DarkPatterns #HarryBrignull #comedy

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My gear (affiliate links)

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This is the best for the algorithm... no need to read it (I've been told it's important / helpful)

Simon Caine is an English award-winning comedian, writer, author, podcaster and human based in Edinburgh Scotland. He makes a video a week, released every Sunday.

Over the last decade, he's performed all over the world, from London to NYC to Australia. His most recent show "every room becomes a panic room when you overthink enough" got 5* reviews at the Edinburgh Fringe where he sold out the run.

Previously he opened for Trevor Lock, Ben Miller and Henry Ginsberg as well as gigged on the same bill as people like Terry Alderton, Mark Dolan, Matthew Crosby and Bec Hill.

He's been featured in the Huffington Post “Tweets of the Week” feature several times and had jokes/writing appeared in The Poke and other publications. He hates writing in the third person.

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I refuse to write 'marshmallow', as the joke reminded me that I crave sugar

DoctorFungus

I now have Marshmallow ads in my browser for some reason. I think you are the reason.

ScreamDump

Didn't pause the video but watched that bit THREE times! Marsmallow !😂

trinity

MARSHMALLOW -- Also +1 and LIKE for the Hellgate: London music, you the man Simon!!!!

ZombieTravis

i like these comedic deep dives; real fun & interesting

you have just earned yourself a new subscriber

REALsnstruthers

Commenting marshmallow because I respect your hustle and know this helps you get a higher score in the Youtube algorithm ;)

Good vid tho

Edit: well now I feel like a tool after you mentioning it at the video end blimey

rusinsr

...but there were at least two marshmallows. One at the end and one whilst not reading the script on the screen. Felt compelled to subscribe

timbeard

I am now for some reason panic buying marshmallows and I don't even like them.

SMTRodent

Really like these style vids.! Thanks for the quick deep dive

taylorlsonars

Marshmallow. Now I want to stuff my mouth with them and try saying 'dark patterns' quickly five times.

sambacker

Once again Simon, superbly produced, well paced, informative, interesting and sadly....as always....slightly depressing/infuriating.

DW_R

A plant found in the Egyptian marshes from which a sweet fluffy treat was made....

KevinMacFarlane

I saw you pouring your heart and soul into this business and not getting enough subs.
I saw you desperately trying to cram one more infotainment channel
into YouTubes already-bloated server hole.
So I did what I could.
I liked and subscribed.

glab