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Episode 739 | Selling SaaS to Customers Who Don't Know They Have...
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In episode 739, Rob Walling interviews Andy Kim, co-founder of Trotto, about his unique journey into SaaS. Andy shares how “go links” work, and why they are so valuable for internal, enterprise use despite their relative obscurity. They also explore the marketing hurdles and customer adoption challenges in a business like Trotto.
Episode Sponsor:
For years, they’ve been helping our audience find high quality, global talent at competitive rates, and they can help you too.
Topics we cover:
- 3:13 – Go links, URL shorteners for enterprise
- 6:14 – History of the problem and core users
- 9:44 – Customer education and growth opportunities
- 15:37 – Finding the repeatable marketing funnel
- 21:07 – Buying into a co-founder role at Trotto
- 24:42 – What’s the hardest part of running Trotto?
Links from the Show:
Episode Sponsor:
For years, they’ve been helping our audience find high quality, global talent at competitive rates, and they can help you too.
Topics we cover:
- 3:13 – Go links, URL shorteners for enterprise
- 6:14 – History of the problem and core users
- 9:44 – Customer education and growth opportunities
- 15:37 – Finding the repeatable marketing funnel
- 21:07 – Buying into a co-founder role at Trotto
- 24:42 – What’s the hardest part of running Trotto?
Links from the Show:
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