Bb.Backstage with Proenza Schouler #nyfw

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Lead Hairstylist @guidopalau created looks that celebrated — rather than transformed — each model’s natural hair texture at the Proenza Schouler Spring/Summer 2025 show.

How he and his team did it: By tailoring their product choices to each model. Those who needed hydration were styled with NEW Hairdresser’s Invisible Oil Long Last Styling Cream while Thickening Dryspun Texture Spray was a must for those seeking volume and texture. Curly hair was prepped with Hairdresser’s Invisible Oil Primer to condition and reduce frizz.

Guido’s tip for styling at home: “Start with a great shampoo.” That’s because the ideal base for any look (no matter your natural texture) starts in the shower.

#Bumbleandbumble #NYFW #ProenzaSchouler

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