Airbnb 'Welcome To Airbnb'

Client: AIRBNB
Agency: TBWA SINGAPORE
Directors: CHRISTIAN GREET, NORMAN YEEND

Cirkus producer Marco Klijn in New Zealand: "The brief was to educate the viewer about Airbnb, how to use it and how to be part of the community.

"We needed to show how using Airbnb while travelling makes the world that little bit smaller with the service giving opportunities to meet people all over the world and live like a local when you visit new places.

"The homes and rooms on offer making up the environments had to reflect and play against the voiceover. They needed to be different, stunning with an extremely high level of detail.

"To tick all of the boxes for our target market, we wanted the journey to be whimsical, dreamlike, artistic, and fantastic, just as traveling can be. "The main creative challenge was to create a stunning, detailed, imaginative world that was still grounded in reality. Each of the environments could possibly exist 'for real' and they needed to relate to one another creating one seamless integrated world. "The team decided to shoot this spot in just one long take, with everything happening in-camera, and without the use of CG imagery. However, this could mean that it would take a while for the train (and camera) to get from one environment to the other. The solution for this was to use mechanical transitions that would take us from each environment to the next more efficiently. "There were also the challenges surrounding the camera: Most miniature train rides show a limited perspective due to the cameras one can mount at the front. We chose the Sony QX100 for its cinematic lens quality allowing us to show a wider frame.

"Additionally, this camera was small enough to mount on front of the camera wagon – a D5 or similar is simply too large to mount onto a miniature train that had to go through various contraptions, turntables and landscapes. "We began pre-production with Christian and the team throwing together references and ideas for the various environments. Once they had a better idea of how the train's journey should look, the train track was laid out in the middle of an empty warehouse.

"When this was complete, after a week or so, the construction began, and this continued on for five weeks. After all of the building was done, and the lighting was set up, the final ad was the best out of 85 takes.

"Then we did a little bit of color correction of the chosen take and a minute amount of camera stabilizing." Schedule: 11 weeks.

For Airbnb Matthias Schueking, Rachel Holbrook For TBWA Singagore Creative team: James "Jexy" Holman, Nuno Pestana Teixeira, Gary Steele, Edmund Choe For Cirkus Co-directors: Christian Greet, Norman Yeend Storyboarding: Dylan Coburn Concept art: Laura Dubuk Producer: Ringmaster Marko Klijn Production manager: Zara Hayden Production assist: Puteri Raja Ariff DOP: Christian Greet, Andrew McGeorge Lighting: Christian Greet, Gracie Spence Model making and design: Norman Yeend, Justin Buckingham @ Glasshammer, Dion Boothby, Barry Down, Tim Wells, Philip Stokes, Ashley Turner, Henric Matthiesen, James Turnbull, Joon Yoon, Priyan Jayamaha, Kurt Adams, Nynne Mors, Matt Ramsay, Simon Coles, Romain Borrell, Thomas Bozovic and Marion Angebault, and Quinn Klijn. Making of: Sandesh Codhadu For Sixtoes Singapore Executive producer: Haydn Evans Music: Oliver Daldry "Platinum & Rye" Toolkit hands, nail and hammer, a lot of glue and paint, etc., Sony QX100, After Effects

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