What is Customer Identity and Access Management (CIAM)? Why CIAM is Important?

In this video, we will explain what Customer Identity and Access Management (CIAM) actually means and why effective management of Customer Identities is a requirement in today’s business landscape. You will learn how the miniOrange CIAM solution will make a positive impact on your company’s revenue and increase customer satisfaction.

Customer Identity & Access Management is not just a security measure, but a powerful tool that can give you valuable insights to create a personalized experience for your customers. When you provide a secure and seamless experience to your customers on your apps, they tend to stay loyal to your brand.

00:00 What is Customer Identity & Access Management (CIAM)
00:14 Why Adopt CIAM?
01:10 Benefits of CIAM
01:21 SSO Case Study
01:49 Social Login Case Study
02:10 MFA Case Study
02:29 Customized Login Page Case Study
03:34 miniOrange CIAM Features
03:38 Connect With Us

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