NPCC Webinar: SMEs Need To Go Digital by Kelvin Chan

The National Productivity and Competitiveness Council went live on Friday 15 May 2020 with Mr. Kelvin Chan, Director and Principal Consultant at Teian Consulting International Pte Ltd, Singapore. Mr. Chan has a wide experience with companies in several Asian Countries, in Africa, in South America and also in Mauritius.

Mr. Chan spoke about digitalisation as journey of business transformation for better productivity performance. It can be integrated into the business model at different magnitude. SMEs can use digitalisation to outreach and engage customers via digital marketing or e-commerce, using deep learning to provide data-driven insights to improve their customer experience, and integrated software systems to improve efficiency of their business operations.

The scale of digitalization may vary with different size, industry sector and type of SME. As such, we should be mindful about our objectives and get started on digitalisation at a manageable pace.