2025 handmade business tips: 4 things I would do this year to succeed

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What would I focus on to grow a successful handmade business right now? Let's talk about what is working in handmade business marketing right now and where should you sell your handmade products online - Etsy? Your own website? Somewhere else? If you'd like to know what I would do if I were starting a handmade business from home right now as a handmade business coach, make sure to watch this video till the end!

00:00 - Intro
1:24 - Things I would recommend every year
2:33 - What Should I Do For My Marketing?
8:45 - What Else Would I Recommend To Grow A Successful Handmade Business Today
13:41 - Where Should I Be Selling My Products?
17:26 - Other Reasons I Would Have My Own Website
21:04 - Still Debating Etsy vs. Your Own Website?

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👉 HOW TO START WORKING WITH INFLUENCERS:

[Tizzitco]

Hope you enjoyed this video! What are you going to focus on for your handmade shop?

[MileyonDisney]

I have a print on demand shop (over 500 items) and a handmade shop. In the handmade shop, I only have 20 items, but 3 of them are Etsy Bestsellers. It keeps me busy, so I don't want any more business, there. But I'd love some in my POD shop, as it doesn't require any work.

[cclarke]

Hello Deborah 👋 I was wondering if you could make a video about when you should register your business? If you should put your startup on hold until all registration is complete, or if you should start selling on marketplaces and register it once you have some sales? Thanks :)

[eamonncaz]

Thanks Deborah, I watched this when you first released the video. I was looking at my own website so what you said made perfect sense. I had already decided before watching that Shopify was the way to go anyway. So since then I have done virtually all what you said apart from Meta advertising as I got hacked back in Nov 22 and got a lifetime ban for adverting on their platforms.

I have tied and tried to get it lifted but can’t get any answer to any e mails or contact in to Meta, so having now given up trying as I found getting nowhere was just wasting my time so I could focus elsewhere.
Tweaking my own page is slow and tedious, video advertising is slow for me but I have got my own you tube now so can link videos to any advertising much easier.
Thanks for your advice and suggestions as I find them intuitive, helpful and inspiring in many ways.

[DavidKlenkFurniture]

Excellent video Deb, I agree with everything you say in this video❤😊

[sherac]

Can you make a video explaining how to work with an influencer?

[StuWright]

interesting content, I sell paintings on a few platforms, nice accent !

[stefanpop]

Thanks for put some professionalism into your videos.

[irinadosina]

I don`t really understand 4% of 1000 it`s 40 people, not 4.

[penelopebranson]

Thanks for most of the advice, but just a little feedback. We get inundated with non-skippable commercials on TV and radio ad nauseam. When you put long commercials on a platform like YouTube, I shut the channel down immediately. You allow me to skipout? Fine, but these long 50 and 60 second ads that you’re putting in there? No way. YouTube is not mainstream TV.

[nausbon]

Too late to not bore me. Too much talking and your introductions are too long.

[lisamarieesposito]

I am not proficient on social media. I am looking for someone that is - mainly on instagram and TikTok (maybe even good at using canva and facebook too)… I’m looking for someone that will do giftednotpaid. Any ideas or suggestions on where to find someone that enjoys and appreciates my items and will do this?