A Secret to Technology Adoption | Reham Elmasry | TEDxMSAUniversity

In her talk, Reham will be talking about the importance of making things familiar so people can adopt it fast. Reham Elmasry, is the Co- Founder and CEO of Furnwish, a dedicated entrepreneur who believes in innovation and exploring new horizons. Graduate of Business School, with a background in product management and business development, holding key positions in different multinational companies before founding Furnwish end of 2017. From a passion towards disruptive technologies and an enthusiasm for AR/VR & mixed reality, Furnwish was born. A tech company creating tools and advanced novel solutions through integrating immersive augmented reality (AR) and Artificial intelligence (AI).