Shark Tank India Season 1 Startups: Then vs Now (Part 3)

00:01 Intro
00:16 Shrawani Engineers
02:26 Jouleshealth
05:03 Outbox
07:15 VivaLyf Innovations
09:37 ARRCoat

Shrawani Engineers
Shrawani Engineers, a Nagpur-based startup founded by Baldev Jumnani and Jayshree Jumnani in 2019, is known for their innovative belly button shaping products, Navel Fukai and Navel Sakuru. On Shark Tank India, they sought 10 lakh rupees for 20% equity at a 50 lakh rupees valuation. Despite facing ridicule from the sharks, Baldev and Jayshree turned things around post-show, leveraging their newfound fame to increase sales 100X. Now, Shrawani Engineers sells its products in South Africa, Nepal, Bangladesh, and the United States, even securing distribution in Walmart.

Jouleshealth
Next, we explore Jouleshealth, a Bengaluru-based startup founded by Siddharth Mishra and Utkarsh Tewari in 2017. Jouleshealth, known for its NOCD (NO CARBS DRINK) energy drinks, asked for 50 lakh rupees for 2% equity at a 25 crore rupee valuation. While they secured an offer from Vineeta Singh, the founders ultimately walked away, choosing to retain their brand name and forgo the investment. Since then, Jouleshealth has expanded to 20,000 stores across India, launching a new 20 rupee product called ENRGY. They now generate 1.8 crore rupees in monthly revenue, with 16 lakh rupees in profit every month.

Outbox
Outbox, India's first premium surprise planner, was founded by Kaushal Modi and Sukriti Agarwal in 2014. Seeking 50 lakh rupees for 5% equity at a 10 crore rupee valuation, they impressed the sharks but failed to secure a deal. Post-show, Outbox experienced a surge in demand, with their website crashing and phones ringing off the hook. Despite this, they chose to remain bootstrapped and profitable, achieving 5 crore rupees in revenue for FY24. After Kaushal's exit, Sukriti rebranded Outbox with a premium focus, aiming for scalable growth and a projected valuation of 50 crore rupees.

VivaLyf Innovations
VivaLyf Innovations, co-founded by Duvvuru Varshitha and Vimal Kumar, introduced India to their non-invasive glucometer, EzLyf. Seeking 56 lakh rupees for 7.5% equity at a 7.47 crore rupee valuation, they secured a commitment from Peyush Bansal and Anupam Mittal for 33.33% equity. However, VivaLyf walked away from the deal due to concerns about the equity stake. Challenges ensued, including a global semiconductor shortage and Vimal's exit, leaving Duvvuru to continue building the company alone. Currently, VivaLyf is on pause, awaiting improved conditions to resume operations and bring their life-changing product to market.

ARRCoat
Finally, we look at ARRCoat, a startup offering eco-friendly, non-toxic architectural finishes. Founded by Mohammad Iqbal, Kranti Anand, and Saransh Anand in 2020, ARRCoat sought 50 lakh rupees for 5% equity at a 10 crore rupee valuation. Despite securing an offer from Anupam Mittal, the deal fell through post-show. However, ARRCoat's business has since flourished, growing from 77 lakh rupees in FY21 to 4 crore rupees in annual revenue. Kranti and his team opted not to take external capital, focusing instead on organic growth and maintaining control of their business.

[dhanrajshetty]

Never imagined those Belly button shapers would end up in US Wallmart.

[mrinmoytalukdar]

Appreciate you taking first hand input from the founders and helping people understand the reality. The Indian startup ecosystem has a massive growth potential, we just need good sensible investors to support these companies.

[userone-lhis]

The 'belly button shaper' gaining popularity in US is understandable . . . . those beach goers want well rounded belly buttons . . . .

[Sameer-hkez]

Bro u guys are doing amazing job by providing such high level research. May you rise further more un future and stay strong buddies.

[Introvertedpoet]

Apart from the blunder at Shark Tank India, I actually really dislike this category of belly button shapers. It's creating another insecurity in people, and I think we have enough of it.

[arch]

Most company go to Shark Tank India ONLY for marketing their business.

[mitheshpatel]

This is great, show, its like gist with all over masala ripped off, but intersting, with subtle humour and wisdom....thanks a lot

[tarunbhalla]

Amazing Video, such a insightful video, Keep doing the Great Work!

[girishkuvalekar]

Thanks for completing the feedback loop
Tv Show only leaves us curious about businesses but you collect their survival stories post show

[shovanabajracharya]

You said outbox was cut from the show then next second you said "as soon as the episode aired they saw huge surge in traffic"???? Please explain.

[rajabjp]

Their sales increase by 100 times however to remind viewers 100X 0 is zero 😂😂😂

[lilshake]

Just got my pre seed funding to build a Game Dev Cloud Platform. Hoping to be on your channel some day

[shashankmahapatra]

Let's not say sharks are stupid to not invest in this business. Clearly India does not have any problem related to the belly button. So there is no market in India. The US is a market where people love experimenting on their body. Also mostly problems are created by the people in the US as there are no more problems to solve being a developed country. Good that sharks didn't invest in such unnecessary products. Shark tank motivates entrepreneurs to solve major issues of the country. In India we have many important problems to solve.

[HARSHKUMAR-cjpy]

never undersrtood why they were laughing so much about the belly bottom every product has its application... same sharks stay quite when some young guy or girl bring ridiculous products but they are making them money. much respect to the couple who didnt hear to bizzare feedback by ashneer and aman and pursued the market with their products. and vineeta's reason was only valid point in the whole scene like "body positivity" and "certification and testing"

[quickSilverXMen]

That comment made by Ashneer Grover on Jumnani's wife everywhere was really low. That was pretty bad!

[agneevsarker]

They made a bad product and still they are earning money, good.

[La_inconsolable]

This channel does best to advertise weird business ideas for money. Havent heard any reasonable claims from them and evrything sound like a paid pitch promoted by the company itself.

[quickSilverXMen]

'I ended up' really enjoying it after watching every comeback story 🫡

[karthik_kwads]

Glad to see this series!
TRP has screwed up lot of products on Shark Tank. Not just Shrawani Engineers but many are victim of it.
It has become a platform for marketing the startups than actually helping the startups as it was meant to be.

[User-xfefsfsg]

When Tanmay Bhat brought in Johnny Sins, a porn star, the comment section was very open minded and progressive. When the naabhi product was brought in shark tank it was seen as regressive.