The Volvo XC40 With Care By Volvo

By not owning things, you’re not owned by things. Introducing the Volvo XC40. The car you subscribe to.

Music: My Favorite Things - Jennie Abrahamson

[loganhelms]

please never go away from making ads like this. this is the best advertisement ever on possibly any product. i keep coming back to watch this commercial because it’s pure cinematic excellence. i had no intention of buying a volvo until i seen this. this spoke to me, it says something about the creativity, and thought at volvo. i purchased an XC40 two weeks ago. all because of this.

[ali_films]

Many of you came here for the music but the video itself deserves so much credit. Genius work

[Mitchery]

Thumbs up if you came after the music.

[urbantamizh]

I never feel this like advertisement....But a heart catching music video...Volvo♥️

[mercutzzio]

I ll buy the car just for the ad. A proper advertising lesson. Dream ads for dream cars.

[dconcursos]

This is the most beautiful car in the world, my dream to have one of these, just a miracle even, congratulations to Volvo, I am a police officer here in Brazil, if I won like the American Cops I would buy one today, now.

[DarrenJMHughes]

That’s a powerful statement to end on; ‘By not owning things you are not owned by things’. Volvos publicity videos are beautifully made and say so much without saying anything at all. It’s subliminal messages - I want a Volvo.

[Hacktivator]

Ever since my friend, Timmy Ghiurau started working for Volvo in Sweden, I’ve become a big fan. By the end of this year I plan to purchase my first Volvo car. Not sure how the prices for the electric models will change but those Polestar models look insane. If I can’t afford an electric one, I will still buy the XC40.

[phoenixkingozai]

I came here for the music.
Who else did?

[huimin]

this video i very like music also nice!!

[honzasenkyr]

The best commercial for 10 last years.

[chenzhao]

"By not owning things you are not owned by things"

[meganamara]

I want to learn more about this subscription service. I love this car so much!

[hemanand]

I love the commercial can somebody tell the lyrics of the song.

[Rosiebee]

The song is beautiful. Also isn't that the guy from 'Guardians of the Galaxy' at 1.21? Or just looks similar haha. I'm getting this car!

[wilfriedgrosse-berg]

Volvo is one of my love brands. I already ordered an XC40. And I know a little about visual story telling. In our content agency we watched the video several times: Great pictures, good song. But the story line is befuddled. What happens to the piano? Why the parcels? Who is the woman? And not at least: The car effects what purpose? And are you serious I shouldn't own the new Volvo? Won't you sell anymore? I guess, the slogan "By not owning things, you’re not owned by things" is right for our society but dangerous for a car manufacturer. Maybe you can convince me with some answeres.

[IamNinjaOfNinja]

Anyone still staying for the stunning cinematography and music?

[matthewfox]

I own things but those things don’t own me. Whatever Volvo, I’m still a fan. I’m just waiting for the New V60 CC as I just can’t justify buying a V90CC with that ridiculous price tag for a daily driver.

[anafernandezcancio]

what´s the name of the song!?? its amazing!!

[kb]

Is the subscription option available also in Europe or only in US?