What is Cause-Related Marketing? (WIth Real-World Examples) | From A Business Professor

TOMS shoes operate on a "One for One" model, where for each pair of shoes sold, a new pair is donated to a child in need. This strategy has not only increased TOMS' brand awareness and customer loyalty but has also made a significant impact by providing millions of shoes to children around the world. This is an exemplary representation of cause-related marketing. Throughout this video, we'll delve into the concept of cause-related marketing with real-world examples and discuss its harmonious integration with corporate strategic philanthropy.