How Kanye West Built Yeezy

Kanye West grabbed the fashion world’s attention when he debuted sneakers designed in collaboration with Nike in 2009. Retailing at over $200, the shoes were released in extremely limited quantities and sold out instantaneously. They now resell in the thousands of dollars. The success of the shoes finally put West on the map in the fashion industry. For years his designs were met with ridicule. But recently, some of that excitement has turned to skepticism. Certain Yeezy models cost a lot less on the resale market than they used to. And resale prices are a tell-tale sign of a product’s clout, especially for Hypebeasts.

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How Kanye West Built Yeezy

[villainous]

Resellers will call anything dead if people aren't paying outrageous prices for a popular shoe.

[Mario.gtz]

“yeezys are dead”

goes online: checks for yeezys in my size $500

[viktoryface]

imagine being mad that this man wants everyone to afford his sneakers

[mikesilverii]

People are so obsessed with clout and “rarity” that they don’t even look at the shoe. I’m so glad Kanye doesn’t feed into this hypebeast culture.

[soccerboy]

Kanye literally said he’s tryna make em cheap the only people salty are the rat resellers

[innocentgilbert]

Kanye himself is trying to make the shoes cheaper for consumers so it’s the resellers complaining that doesn’t mean the shoe is doing bad

[numoverper]

And today in 2021, Yeezy brand is still alive and well. What's more impressive is that by March 2021, West is still owning 100% of his brand, valued at more than 1.5 billion. Around 10% of the whole Adidas brand value !!!

[kmdunruly]

And now he’s a billionaire. True visionary

[chancellorasher]

The ones losing money/not making money are resellers. Not adidas or Kanye

[zuesdelrey]

I would never call this man “Crazy”. He’s passionate about what he wants to achieve.

[good-tnsr]

Yeezy is doing extremely well right now as his net worth got boosted to $6.6 billion making him the richest black man in the history of America.

[Breezykkkkkkk]

Who’s here after Kanye’s a billionaire now

[Blueeey]

Only people saying "yeezys are dead" are hypebeast resellers. Kanye's vision is for everyone to have a pair.

[Alexxx]

Only people saying Yeezy’s are dead are the rat resellers

[stuart]

I’m glad he keeps releasing like this, makes it easier for people that want a pair for the reason that they like how they look. I’m not a reseller I just like sneakers

[anjou]

I think Kanye is a genuine soul. Hes struggled with the terrors of mental illness but hes very inventive, and clearly relates to people. He can be hilarious..His product name Yeezy is wonderful. Its catchy, witty, saleable. Respect.

[-l-]

Kanye never said he wanted Yeezy too be a hyper beast shoe..he just want make a shoe brand bruh, I like what he doin

[bosscron]

The fact that Kanye wants everyone to have yeezys is really nice, resellers could smd

[datitingammez]

it’s hilarious how yeezys became the very thing kanye didn’t want them to be

[robertdominguez]

“Resale prices are getting reasonable so that must mean the shoes doing bad”


Hypebeasts and scalpers run a synthetic economy. Adidas and Kanye are still making their money.