Hacking the Human Mind With Applied Behavioral Marketing

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? Discover how to put applied behavioral science to work in marketing.

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👁️‍🗨️ About Richard Shotton

🔗 Other Notes From This Episode

⏰ Timestamps
00:00 Intro
01:09 About Richard Shotton
06:01 Why Marketers Should Pay Attention to Behavioral Science
08:08 Defining Behavioral Science
12:43 How to Make Your Brand Memorable
24:57 How to Build Trust With Consumers
34:24 How to Disarm Consumers by Admitting Flaws

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