US Expansion: Unlocking Global Business Growth by Solving a Problem

"Your category is simply the problem you solve," according to Matt Rauscher.
But how do you ensure your solution fits the American market?

🌍 First, test if your problem exists in the US. This step is crucial for scaling your business.

🎯 Next, define a strict Ideal Customer Profile (ICP)

💡 Growth is possible even without early-stage visibility. Matt took a company from 3 to 80 people, all bootstrapped, by solving a global problem.

Want to expand to the US? Start by understanding these fundamentals.