Vacation Rental Marketing: Advice From an Expert with Annie Munro Sloan

In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon and Annie Munro Sloan, Co-Founder & CEO of The Host Co, take a deep dive into some of the best tips for keeping your customers happy and providing them a beautiful experience.

Join them as they:
Discuss the importance of having good property managers.
Delve into invaluable marketing tips for a vacation rental business
Outline why your guests should have a beautiful experience

Annie is the Co-Founder and CEO of The Host Co, a digital commerce marketplace for short-term rentals. Prior to this, she was the Creative Director of Facebook (Jan 2020 - Dec 2020) and of Twitter (Jul 2017 - December 2019). She also worked in film and TV as a producer for some HGTV shows!

With such an interesting and varied background, we can’t wait to hear what wisdom Annie has to offer!

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Episode Highlights

👉[00:05:00] You can never overvalue what it means to have a good property manager. Annie tells us all about a time her (pregnant!) property manager went out to investigate a dirty hot tub, only to find out that the neighbors were using it after trekking through a desert at three in the morning, making it dirty and unusable. She then put alarms and a camera in the house and caught them doing it. Amazing managers that go above and beyond are irreplaceable, never take them for granted.

👉[00:09:20] Never try to nickel and dime your guests. Don’t try to make them buy a toothbrush or a soda from you - keep them in the welcome basket! Only offer things that are $20 dollars or above, that way you’re far more likely to build trust with them, and you won’t lose too much money! But also make sure that, if customers are buying things from you, that they’re items and services they couldn’t just get anywhere else.

👉[00:13:30] If you’re posting properties on Instagram and have a link to them on your page, people will check it out. You have to make sure that your posts not only look instagrammable, but also that you’re leaving them open for engagement, whether that be with competitions, hashtags, or even just a question. Having been the Creative Director of Facebook, Annie knows exactly what she’s talking about in this respect; marketers would be wise to take this knowledge on board.

👉[00:15:45] Since COVID, people are ordering more and more things online. But if you’re visiting a vacation rental, you don’t know if the area will have what you want. That’s why at The Host Co, they make sure to give their guests about five of the best on-demand services in their area. That way, not only are they giving their guests an easier time, but they’re also driving the local economy.

#howwegrow #vacationrentalshow #lynellgordon #AnnieMunroSloan