Brand Archetypes Fundamentals | 12 Examples for 2022

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The greatest brands in the world have clearly defined archetypes that are reflected in each and every aspect of their visual design, messaging, tone of voice and products.

In this video, we're going to see all the 12 archetypes by Carl Jung, along with useful examples for each archetype. This way, you'll know how to apply the principles in your brand strategy and integrate them into your brand identity.

Do any of these sound like the vision and messaging you're going for? Try out your favorite archetype and allow it to guide your brand voice and marketing messaging.

[VismeApp]

The 12 brand archetypes are:

1:17 The Creator
2:40 The Sage
4:04 The Caregiver
4:59 The Innocent
5:49 The Jester
6:57 The Magician
7:52 The Ruler
8:49 The Hero
9:40 The Regular Guy
10:44 The Rebel
11:40 The Explorer
12:30 The Lover

[ExploreEmbraceExpress]

I had never heard of this before tonight.

I was on the phone with my business coach, and she said you are the Explorer, lover, and rebel.

And when she explained it, it made perfect sense !

Thanks for the video.

[matthewkennedy]

One of the things I really love about your videos, Mike is your relaxed delivery. I’ve always struggled with what to do with my hands during presentations but after watching your delivery style over many videos, I’m pretty sure I’ve solved that problem now. Thank you so much!

[matthewkennedy]

Really interesting subject matter and exceptionally well presented. Love your work Mike!

[projectmanager.ricamarie]

Love how each archetype was explained. This is AWESOME!!!

[rahulkrishna]

Great content! Amazing research and stunningly articulate presentation. Thanks!

[SisterBrand]

This is so well articulated, thank you. One thing I struggle to communicate with clients is the distinction between the Creator & Magician...I tend to say that they are both about offering something that once didn't exist. Do you have any advice on how to communicate the clear differences between the two?

[WITNESSTHEFAME]

Excellent video!!!! Thank you for this very important information!

[rafiahmed]

Can you teach how to make a calcium flyer or protein and food safety flyer

[ntcuongct]

Dear Friends, I have a few thoughts about a small aspect of brand positioning as follows:
1/ Before doing brand positioning, the company needs to be able to sell products and have high revenue, because this proves that the company has had a certain number of customers in a certain area.
2/ Good product quality will support brand promotion, and the brand helps customers find the product fastest.
3/ The cost of running brand positioning will require a large amount of money, so it is only for companies with high marketing budgets.
4/ Brand positioning helps customers quickly identify the company's core values and buy products.
Do you agree?.