How To Do Market Research | 5 Best Ways to Conduct Market Research

Market research is the process of gathering information about your business's buyer personas, target audience, and customers to determine how viable and successful your product or service would be, and/or is, among these people.

Conducting market research helps you find out what your customers want for products and services and finding out what they think of yours.

Here are 5 must-do ways to conduct market research.

1. Interviews
2. Focus Groups
3. Market Segmentation Research
4. Competitive Analysis
5. Customer Satisfaction and Loyalty Research

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