*Customer segmentation analysis* using python

*Customer Segmentation Analysis using python : Description: Use clustering algorithms to segment customers based ontheir purchasing behaviour. This helps in understanding the differenttypes of customers and tailoring marketing strategies to meet theirneeds.

*Why: Understanding customer segments allows businesses to targetspecific groups with personalized marketing, leading to highersatisfaction and retention.

*Tasks:
▪ Collect and preprocess customer data.
▪ Example datasets
▪ Apply clustering algorithms (e.g., K-
means, hierarchical clustering).
▪ Analyse and interpret the clusters.
▪ Present findings with visualizations.