IglooConf 2019 Maarten Balliauw The ups and downs of bootstrapping a SaaS

After 6 years, the SaaS that I've been bootstrapping was acquired in July 2018. In this talk, I'll do a retrospective on those years, covering a multitude of technical and non-technical things: the ups and downs of bootstrapping a company, .NET/Azure evolution, fun new laws like GDPR and their impact on a codebase, handling customer support, the discovery that humanity is like an ant colony and very pattern-driven, and some advice in case you aspire to bootstrap a SaaS company as well. Grab a chair, bring any questions you may have, and let's get this Azurecoholics Anonymous self-help group rolling!