Activision Blizzard REBRANDS DEI Group In PR Stunt As Gamers REJECT Woke Narratives In The Industry

#GamerGate2 #ActivisionBlizzard #Gaming

[tomazzo]

They can run, they can change their names but they cannot hide...

[ThePhysicalReaction]

If their DEI is a good thing, why re-brand it?

[ebonsoule]

Their own words LITERALLY say "regardless of the name we choose for the work, the work does not change". This is just a rebrand, we need to do MUCH more than we have been.

[Matthew_Y]

We must thank the hero that leaked this info to us.

[zen_]

DEI, ESG, BRIDGE... They can change their names, but that stench will remain the same. The nose knows.

[shadowzzz]

They've already revealed their hand, too late.

[spooderman]

They think we're all stupid, don't they?

[coldsteelblue]

Our eyes are open now, it doesn't matter what they call it, we know what to look for now
Fool me once...

[mr.melancholy]

They know people don't want this garbage but they'll keep trying. It's up to consumers to keep up the pressure.

[dunpeal]

It's not going to work no matter what you call it, rebrand all you want, people will avoid your products because you're still not learning people don't play shitty stories and shifty ideas.

[splatterkat]

I can call a turd a pancake, but at the end of the day it's still just a turd.

[filidhdeklend]

Until they fire all the blue hairs with spectrum piercings, any action they take is entirely performative.

[gizkadasha]

It's no matter how good they hide their DEI departments, people always will notice DEI things in the future games. If they release DEI game it will fail in sales anyway. Gamers leave them only two choices: reject DEI or bankrupt. No alternatives.

[-pressxtostart-]

Because DEI has been proved to be patently illegal just recently

[Neil.]

Isn't it sad that they think they're being clever changing the name? as if the SIGNS aren't blatant enough on their own?

[ShyGuy-opvd]

Are Ubisoft and Activision Blizzard in a fierce competition to be the most hated company in gaming or something?

[basedKIE]

What do they not get? It’s not what it’s called, it’s what it is. Stop dei-ing everything and just make a good game!

[CatPaws-ibbf]

The problem is most of these companies have already hired large numbers of people specifically for diversity. If they flat reject DEI, they would have to lay off all those “consultants” because their job would be obsolete. That could lead to lawsuits from said people who will absolutely gaslight and say they were fired because of their race, gender, etc.

The bottom line is, all these companies who bought into this are in a big mess, and there’s no easy way out.

I think down the road a lot of these companies will be forced to sell or face bankruptcy. Hopefully whoever buys them cleans house and doesn’t repeat the same mistakes.

[jarotheboar]

Reminds me of EA with Lootboxes to Surprise Mechanics

Different name, same fate

[treasonwhat]

Not interested in modern crap for modern audience