The Woolworths Living Wall - Digital Marketing Case Study

As part of their "Good Business Journey", Woolworths promotes "Living Walls" as a way to educate schools about producing foods using resource-efficient permaculture methods.

To commemorate World Food Day 2010, Quirk and Woolworths took the "Living Wall" online. Quirk developed a digital home for the Living Wall where visitors could choose to donate a spinach, strawberry, basil or tomato seedling and register to create a personalised plant with their name on the virtual "Living Wall".

Each of the virtual seedlings planted translated into an actual plant which Woolworths would donate to a school with a permaculture food garden. Get all the info by watching this online marketing video case study.