PPC Management Checklist

If you are looking to better manage your PPC campaigns, it's important to follow a PPC Management Checklist. Jason Parks of The Media Captain walks through some of the most important items to follow on a consistent basis. This checklist should provide more consistency, find areas of improvement and ultimately improve your campaign performance.

[0:30] - Search Terms Audit
[0:55] - Negative Keywords
[1:33] - Keyword Hogs
[2:12] - +/- Conversions
[2:45] - Benchmark Conversion Rate
[3:10] - Device Spotcheck
[3:40] - Advertising Spotcheck
[4:00] - Ad Extension Spotcheck
[4:27] - Auction Insights