Spring-Summer 2023 Campaign starring Lee Minho | BOSS

Embark on the path that fuels your passion. BOSSes aren’t born. They’re made #BeYourOwnBOSS

[sleepytinkerxx]

I've never seen such impactful marketing campaign before 🔥🖤 i really loved the idea of boss and the way they chose the right man for this.. THE LEE MIN HO who's his own boss, he has worked hard for it and left his powerful impact on the whole world❤ NO LEE MIN HO HAS BEEN BEFORE AND NONE WILL EVER BE 😌🙌

[Liverbird-zpyg]

An absolutely outstanding campaign BOSS. A lot of people see Lee Min Ho and just think he’s a pretty face who has had an easy path to stardom, when nothing could be further from the truth. I admire his resilience, tenacity, hard work and sheer grit - all of which have got him to where he is today - a super star on a global scale. Pair this with his huge heart, sweet personality and his humble attitude, then you’ve got one in a billion. Lee Min Ho is always looking to improve himself as an actor, director and human being, continually striving for excellence in all these disciplines. You couldn’t have picked a better person to embody this campaign. Thank you ❤

[lizandameng]

loving how Boss made this campaign truly special for LMH and for us his fans. He's surely an inspiration to a lot of people to strive hard if you're aiming for something. Thank you Boss for this. You choose the right Ambassador to represent your brand👏👏👏

[arsajal]

We really love and appreciate the way you treat Lee Min Ho and his fans(minoz) always so nicely and with so much respect ❤️ BOSS thank you so much ❤️ thanks for keeping our requests always, thanks for responding our Dm ♥️ Yeah we are eagerly waiting to see more content of him ♥️ loving the contents you are sharing with us ♥️ thank you once again ♥️ thanks for making and sharing this amazing video and showing Lee Min Ho’s journey so beautifully ❤

[SandraElyzabeth]

Lee Minho is the best ambassador and Boss, I love the campaign with the pictures of all the celebrities when they were kids, congratulations and successes!!!

[TV-miyb]

Real King! Thank you BOSS for such a beautiful video! We are glad that you appreciate both Lee Min Ho and his fans. We will always support our idol. Lee Min Ho is the best actor and model!❤❤❤❤❤❤

[MariamHalfNomad]

One gorgeous man! I started watching his dramas a year ago and has already rewatched them multiple times! Can't wait to see his new works! Anything he does is just perfect, cause he puts so much thought, heart and work into it. Btw the last shot with the smile gets me everytime 😅 well done Boss 💗

[tiantian]

It's a great honor to witness Lee Min Ho's journey from rookie actor to world mega star

[tznpp]

He's stunningly gorgeous as always. Thank you for making this amazing video of Lee Minho 🔥❤

[monicalorenadiaz]

I love this campaign, I have never seen a campaign of the same magnitude and so impressive.. each video, each photo of how a boss is made and how he improves as he grows is unparalleled.. #LeeMinho as always shows how he is a real boss. Congratulations #Boss....🤩🤩

[angiege]

He is definitely a great BOSS, perfect in everything and super successful and a human being with great quality. I love him!

[juliaarteaga]

Hermoso ❤️ mi bello Lee Min Ho ❤️ el mejor de todos Llegó el jefe más maravilloso ♥️

[sujataramadagi]

Watching him is like a breath of fresh air....stormy attractive, yet so calm 😍🥰

[ΠαρασκευήΧατζή-χυ]

Bravo Boss!!!Good idea!And Lee Minho is the best ambassador!

[mariadelcarmenpietroni]

Lee Min Ho The best boss. The number one 🇦🇷🇦🇷❤️❤️

[nuricelene]

You have choose the right ambassador! Great campaign, great actor! Tx Boss, you made our dreams come true!❤️❤️❤️❤️

[veroymacu]

Amazing, a perfect man, who achieved many things in his career, a talented man, and considerate. A man who fought for his dreams and I really believe that even more achievements are coming. I feel happy and proud.

[isabelmartinez]

Hermosa campaña de BOSS. Lee Minho espectacular vistiendo Boos. El mejor modelo el número 1 siempre único 🇲🇽🇲🇽🇲🇽

[ligiagarduno]

apoyo total a Lee Min Hoo el rey de los K dramas, un ser fuera de serie, una gran persona. El mejor modelo que BOSS tiene .

[norjinkim]

I really love king Lee Minho so much his aura so amazing 😩💜