This $1 Drink Became a $17 Billion Icon ! #shorts #icon #success

This $1 Drink Became a $17 Billion Icon ! #shorts #icon #success

Red Bull didn’t start in a lab or a fancy boardroom—it began as a simple Thai energy drink called Krating Daeng. In the 1980s, Austrian entrepreneur Dietrich Mateschitz discovered it during a trip to Thailand. He partnered with Thai creator Chaleo Yoovidhya, tweaked the taste, added carbonation, and gave it a bold new identity: Red Bull.

But it wasn’t just the drink—it was the marketing magic. Instead of traditional ads, Red Bull invested in extreme sports, stunts, and youth culture, making the brand a lifestyle. From sponsoring athletes to sending a man to space for a record-breaking jump, Red Bull became synonymous with adrenaline and energy.

Today, Red Bull sells over 10 billion cans a year and stands as a $17 billion global brand.

The lesson? You don’t always need to invent sometimes, you just need to reinvent.
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[foolishkin]

51% of Red bull is owned by Chaleo Yoovidhya who is the owner of the thai company as well 😭red bull is thier expansion

[noishorgo_broto]

Red Bull give you wings...❌
Red Bull gives you balls...✅

[madhanraja]

The problem is not with the brand, it's with people buying something that's potentially hazardous.

[pain-]

Redbull taste : 💩
Redbull's ad: 🦖🦍

[God_emperor_Doom]

The most successful Company in my opinion

[supra]

Most if not all huge companies have a similar background story.

[Taha-dbjk]

Red bull founders son is worth around $42 billions, so it worth much more...

[sanjeetakaxaero]

In Thai they call it Krathi Daeng which means Red Bull

[DavidAtoZ]

Taste is good for me. But due to sugar content and health issues I stopped using it

[niks]

I would like to draw attention to Phạm Nhật Vượng here, if applicable. Who brought noodles, a cheap and quick-cooking form of food, to Eastern Europe in '95, a time of famine after the fall of communism, and made a fortune there...

[Shtgoose]

Ya but when you get it in Thailand it’s more like a syrup. That shit is thick compared to how it is in the US.

[gryffindor]

And the owners from Thailand and Austria are worth 35+ billions dollar each

[BanuPrajaprt]

The editing is top-tier. Seriously impressive

[taeshi]

Kindness from brits. Oh hell naw, they are planning another colonisation I see.

[Roundedlime]

Red bull gives me headaches and not wings. It’s ass.

[AsimNuksonemoon-iy]

Twap meaning front + ans positive single circuite of suphire with betry

[richardgoldins]

The og of red bull left cans laying about near trash cans I do same if see rubbish of a new drink ect I read it 😂

[richardbool]

They've never made a penny off me .

[gulicny]

Love Red Bull, but too expensive.

Switched to Arizona Herb Energy Drink. Costs 25% of Red Bull.

[EyasuBeraki-mv]

🐔💭 🇹🇭 what will you think of next Thailand? 💪🦵