ABS Learning Series - Marketing Track - 'La nostalgie en Marketing' - Benoît Aubert - 01/04/2020

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1. Introduction du track "MARKETING" de l'ABS Learning Series

2. La nostalgie en Marketing: Dans les périodes mouvementées, un repli sur le passé est une tendance naturelle. Comment les entreprises s'appuient sur la nostalgie pour en faire une arme marketing?
  1. ABS Africa Business School
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