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Product Design: Jeff Gothelf On His Book 'Lean UX' | genConnect
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Jeff Gothelf wants to help your company be more cross-functional, collaborative, and agile, no matter it's size.
genConnect caught up with Gothelf, product designer, speaker and author of 'Lean UX: Applying Lean Principles to Improve User Experience,' at South by Southwest 2014, to talk about how his latest book can help companies act more like startups in their design process -- to boost employee satisfaction and their bottom lines. The idea behind Lean UX, Gothelf says, is taking the methodologies and philosophies behind lean manufacturing, lean startup and agile development and applying them to user experience and design.
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genConnect caught up with Gothelf, product designer, speaker and author of 'Lean UX: Applying Lean Principles to Improve User Experience,' at South by Southwest 2014, to talk about how his latest book can help companies act more like startups in their design process -- to boost employee satisfaction and their bottom lines. The idea behind Lean UX, Gothelf says, is taking the methodologies and philosophies behind lean manufacturing, lean startup and agile development and applying them to user experience and design.
Be sure to subscribe for daily interviews and content with our experts!
Like Us on Facebook:
Follow Us on Twitter:
Visit our Website:
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