Google Analytics 4: Sessionize like a boss

Google Analytics 4 sessionization is one of the hottest topics for digital marketing analysts. In a schema of GA 360 BigQuery each row corresponds to a single session, while in GA 4 each row corresponds to a single event. So now it is an analyst’s headache to define sessions and attribution models.

In this webinar, we will explore:
- What are sessions and why markets still need them
- Why you will be unpleasantly surprised by traffic_source field in GA4 BigQuery Export schema
- How to create your own sessions from GA4 data in Google BigQuery

[IrinaKatkova]

Vlad, can you share the link to the presentation. To use the links to the articles. Thank you!