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Dave Hepfinger, President and CEO, Weis Markets -- Part 1 of 3
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Progressive Grocer's Executive Interview Series Focuses on Local Positioning With Dave Hepfinger, President and CEO Weis Markets.
In the first installment of a three-part series, Hepfinger — who leads a 164-unit grocery chain that will celebrate its 100th anniversary in 2012 and with core stores in Pennsylvania — discusses how its local stance, including the sale of 24 million pounds of local produce, has made it successful in its markets. The executive also talks about the company's commitment to community service as well as other strategies to secure shopper loyalty.
In the first installment of a three-part series, Hepfinger — who leads a 164-unit grocery chain that will celebrate its 100th anniversary in 2012 and with core stores in Pennsylvania — discusses how its local stance, including the sale of 24 million pounds of local produce, has made it successful in its markets. The executive also talks about the company's commitment to community service as well as other strategies to secure shopper loyalty.
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Dave Hepfinger, President and CEO, Weis Markets -- Part 1 of 3
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