Nick Knight | The new i7

British photographer Nick Knight captured the new i7 with a stunningly unique photo and video concept.

Nick uses his style to transform not only the emotions of design through his elegance and individuality, but also how it makes you feel. Seeing the car through a new lens encourages a new way we should think about creativity.

It is a truly bold visualization, created to celebrate BMW's first fully-electric 7 Series. Embrace a new icon, and experience a stunning new perspective.

#THEi7 #ThisIsForwardism #BMW

[smudek]

You can easily see for who this design is made for.

[ДобрыйБодрый-ць]

You need to move the front axle forward to reduce the front overhang!!!

[michellestevens]

Wow…
First, this presentation just tickles my senses… I love it. Second, this car is amazingly beautiful. BMW is completely turning their style to match the future. I love it and can’t wait for the moment I see it in the streets. Wether you like it or not, it will make you look… you just have to.

[namandad]

Design from front is not that great older 7 series looks much better

[VN-dtzo]

One of the Ugliest bmw car ever made💯

[picax]

please for the love of god go back to the smaller grille design.

[vovulea]

Ужасно, просто ужасно. Долги годы являюсь истинным поклонником BMW. Но вот это... Что вы там в BMW курите? Каждая следующая машина уродливые предыдущей. Пожалуйста, остановите ваше дизайнерское бюро. Это до добра не доведёт 😳🥺

[Neil-Aspinall]

Thanks for nothing but it will still sell well in Russia.

[samibeemer]

Let's call this "the ugly face symphony"