Primal Screen Promotional DVD Menu Demo

Back when DVDs were a thing, Primal Screen needed a menu interface developed for a promotional reel showcasing their latest work. I came up with the concept and overall design, the incredible Ward Jenkins directed, designed and animated the characters.

I was so proud when it won a BDA gold award for Interactive Media Design. The characters lived on in later iterations of the Primal Screen website where they roamed around and interacted with elements.