Journey to Pavitramenthe | Regenerative Organic Agriculture Promo (2-minute version)

Journey to Pavitramenthe | Regenerative Organic Agriculture Promo (2-minute version)

Regenerative organic agriculture and fair trade practices nurture soil and community!

Journey to Pavitramenthe tells the story of the farming communities in Bareilly, India that supply the organic mint oil used in Dr. Bronner’s iconic peppermint soap. Mint is key to Dr. Bronner’s legacy product and lends that cool, refreshing, and tingly sensation that the top-selling natural soap in North America is known for. In Bareilly, mint crops are key to the livelihoods of over 1,500 farmers and their families. These farmers are using regenerative organic agricultural practices that increase yields and soil fertility while fostering resilience in the face of a changing climate. Fair wages and a democratically managed fair trade fund for development projects help to regenerate local communities.

DIRECTOR: Ryan Fletcher | DIRECTOR OF PHOTOGRAPHY & EDITOR: Steve Jeter | SCORE COMPOSED BY: Wayne Kramer | PRODUCED BY: Dr. Bronner’s, Movement Media, Gero Leson, Rob Hardy, Steve Jeter |