MaGIC Academy - E-Commerce Fundamentals (Ken Lau)

This session focuses on real business case studies and how impactful a small change can do to your business if fundamentals are optimised - utilising 4P's of Marketing Approach (Product, Price, Placement & Promotions)

Key Learnings:

-Sharing of Real Case Study on Fundamental Changes that Work.
-Quantifiable Impact Based on Campaigns.
-4P's Marketing Approach - Focus on Product, Price, Placement & Promotion.