American Dream Mall: Is America's Largest Mall a Spectacular Failure? Let's Find Out!

Join me as I take a full walkthrough of America's largest and arguably most spectacular and amazing mall, the American Dream Mall in East Rutherford, New Jersey!

It looks great and I love it, but the financials seem to say it's dying! Let me know what you think about this mall in the comments!

This video was filmed on a Thursday around 3:30 to 6:00pm.

If you liked this video, please don't forget to give me a thumbs up, leave a comment and subscribe to my channel. I plan to have more dead mall videos in the future. Thanks for watching!

Time Stamps:

00:00:00 - Intro
00:02:25 - Aquarium
00:04:18 - Angry Birds Mini-Golf
00:05:08 - Nickolodeon Universe View
00:07:48 - Dream Works Water Park and It's Sugar
00:08:11 - Third Floor
00:09:48 - Angry Birds Mini-Golf
00:10:49 - Mr. Beast Burger
00:11:49 - Water Fountain
00:15:06 - Big Snow Ski Slope View
00:16:44 - Secret Garden View (Third Floor)
00:18:52 - Food Court
00:20:22 - The Rink (Ice Skating Rink)
00:22:02 - Dream Wheel
00:23:13 - Mall Walking
00:29:57 - Second Floor
00:33:47 - The Collections (Second Floor)
00:36:18 - Water Fountains
00:38:14 - View of Ponds
00:46:44 - Secret Garden View (Second Floor)
00:48:36 - Big Snow Ski Slope View
00:54:46 - Angry Birds Mini-Golf
00:56:11 - Nickolodeon Universe View
00:57:48 - First Floor
00:58:54 - The Rink (Ice Skating Rink)
01:00:43 - Arcade
01:05:27 - The Collections (First Floor)
01:06:50 - Water Fountains
01:08:37 - Ponds
01:17:22 - Secret Garden

Source of information:

#mall #americandream #americandreammall #newjersey #shoppingmall #shoppingmalls #retail #nostalgia #malls #mallshopping #fleabittenadventures

[skeeterfan]

They charge you to park. That right there would keep me from ever visiting.

[dmleibo]

Thanks for putting this together. Since it opened I’ve had no desire to deal with the parking and traffic to get to American Dream and this video has satisfied any curiosity I had about it.

[graytay]

I find it so off-putting that there is such a lack of natural daylight in the vast majority of the mall. It’s amazing how much warmer and more inviting the few areas with proper skylights are than the rest of the place. Seems crazy to me that such a recently opened mall would be designed like this.

[kkonabill]

Yes! Please come back to this mall and try out all the activities sometime this year. It would be great

[YTLawnGnome]

I have been here two times in 2023 and each time I was there it was pretty busy. I think it is more of a tourist attraction than a place to shop.

[Jonny]

On behalf of myself, if you want to try something, do a walk through, or anything else that intrigues you, go for it!

Enjoyed the video. I look forward to them each week and thanks again!

[Traindude]

Watched the whole video, Tom. Great video. Fun fact, I was there at the grand opening of the mall! Won't forget it!

[sharondungee]

I live on Long Island and last weekend my family and I took a day trip to this mall. It is a shoppers dream! Yes, it is large but it is absolutely beautiful! They thought of everything. Thank you to the developers for reimagining the concept of the mall! This mall was tasty done and so well thought out! Gorgeous!!

[markstrouse]

Great video as always. I was told that the occupancy is still very very low as of mid January.

[Melissa]

i think this mall is great... yes its dead on the weekdays but on the weekends... it is BUSY. It has had a lot of problems and it is expensive but I loved the water park, theme park and tilt museum.This mall is about 40 minutes from me so I don't go too often and I wish malls in general would get busier and people stop giving their money to amazon.

[carissaa]

I love this place. And just to let you know, you can sled at Big Snow. It’s kind of a kiddie area but adults can use it. I went with my friend and her two kids, and we stayed there the whole time cos they were too little for the other stuff.

[rogueish]

It's nice, but online shopping has pretty much taken over not only for the convenience but if something isn't in store, it's usually online... It's sad because malls use to be really cool hang out spots...

[deborahdesanto]

Tom thanks for making this video, I enjoy watching watching your videos.

[beverlymerkel]

I'm amazed they even built this mall. Malls were dying in 2010's and then just to open in 2019, with pandemic in 2020, that is a death knell. But maybe in areas of wealth, this is sustainable. Thanks for sharing, will be interesting to see what happens to malls. They must incorporate some housing, medical, groceries to make these large spaces viable. People got too use to online shopping and delivery. I enjoyed this, told my grandkids about the activities.

[lstruble]

It’s actually the 2nd largest mall in America. Mall of America is larger. Just an FYI. 👍🏻

[pizzaearthpancakesandother]

Gross sales of $153 million, compared with $151 million the prior quarter. Last year, American Dream’s sales rose 31% to $553 million.
$2 billion is a 2017 projection the mall would bring in during its first year of operations. It was 86% leased as of Dec. 31 2023

[mmcgahn]

I also live nearby in Bergen County. Local people go to one of the 3 Paramus Malls - this mall is a tourist trap

[xghpyk]

I live less than 10 minutes away from this mall and I watched it being built. I can tell you that this mall was built without input from the local population who should be the prime demographics that would make up the shoppers at American Dream mall

[Justin-Hill-]

I just hope they figure something out to keep this mall in business, or else the mall is going to face insolvency.

This mall is owned by the Ghermezians, the people behind the creation of Canada's West Edmonton Mall and the other megamall in the United States, the Mall of America.

This mall holds so much promise, but still has a long way to go, right now its future is in limbo...

[bluefp]

I've been to the Mall of America a number of times on weekdays, while visiting family in Minnesota, and I never saw it as dead as this. I have heard friends in NJ say that they don't like going to the American Dream mall because of of having to pay for parking, and just traffic in general.