Location3 Digital Shoptalk - Google I/O 2015 Recap

On this week’s episode of Digital Shoptalk we break down some of the recent announcements at the Google IO 2015, including the sweet new Google Jump! We also discuss the ways brands can leverage Google Consumer Surveys to gain valuable research insights that used to require a large investment with private research firms.

Google announced at its annual I/O conference “Now on Tap,” an extension to the already popular Google Now. This takes the integration of apps in the search experience further, linking apps and relevant pages through basic functions like email and messages. This makes Google Now far more intuitive, and brings results deeper into Now, and outside of traditional web searches.