Customer Story: How Santander Accelerates Digital Initiatives by Mastering Customer Data

Santander UK is a leading financial services provider with around 15 million customers.

The corporate and commercial division within Santander set out to implement a new credit lending system. Successful implementation of this new lending system required a single view of each retail customer in order to accurately calculate financial exposure.

During this webinar, Jonathan Holman, Head of Digital Transformation at Santander UK, discusses how his team used Tamr's machine learning software to create a single, consolidated view of each retail customer.

1. Why data mastering is an essential part of Santander’s digital transformation

2. How Santander successfully eliminated duplicate records using machine learning

3. Key strategies to accelerate digital transformation within financial institutions