How To Find A Profitable Niche

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[shawnemployee]

Doesnt matter if your using facebook, tiktok, or youtube what matters is results. Im using FB right now for my ad agency and its killing it for my clients.

[alex-ander-]

Thank you so much for the inspiration!

[TheHouseOfRonin]

People are missing the point of the video. Hes saying find the " blue ocean " area in your niche

[thefitnesscoach]

Awsome content as usual!! One question Alex, I was wondering which software you use to edit your shorts as those subtitles look sick!
I would really appreciate if you can share with that. Keep up the awesome content!

[kylerisaoglu]

There is no perfect niche. Anything you guys get into, remember that every niche has it's own pitfalls. The whole "How To Find A Profitable Niche" is another form of procrastination. Just pick something and do the work. I run a Facebook ads agency and there is plenty of money to be made if you know what you are doing. I can agree with what Alex says, but it is actually easier than ever to have a Facebook ads agency because since "costs are going through the roof" this creates less competition.

[IbooRockbell]

Bro can you NOT tell my business to everybody ! Daaamn

[ivaldisako]

All Fb agencies are now for SURE going to be tiktok agencies lol

[bryanjofficial]

Great way to think about how to switch up things and become different in your niche. Thanks Alex!

[TheChrisomo]

I would actually not mind starting a FB Agency as a means to an end...as an agency you get tons of insights, what niches are working and what offers. so you can then use these insights to create your own offer

[pathalls]

Love Alexs long videos. But the shorts disappoint me to be honest. Totally misleading titles all the time.

[dagruddicker]

Great logic! Can I bring you to my 8th grade class????

[elmexicano]

I was literally about to run my own Facebook ads...are you saying dont run Facebook ads or dont pay an agency for that service?

[drewg]

This video is more about what agency to choose, not how to find a profitable niche. 😕😕