Business Growth Tip: Building a Framework for Profitable Growth

What is the difference between growth and profitable growth? How can business leaders develop a growth framework? How can leaders drive innovation while retaining existing customers? These are crucial questions business leaders must consider when driving growth within their company. Kellogg School of Management Professor Tim Calkins shares insight on the importance of driving profitable growth citing Discover Card as an example of a company that developed a growth framework to retain their customers, while developing innovative services.