Two Icons: Living Luminizer & Rose-Marie Swift #rmsbeauty

She is an icon, and she is the moment.

Get The Look:

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In our quest to create groundbreaking clean beauty with skin-loving ingredients and undeniable expertise, our standards are high—and have been since we launched in 2009. A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. #rmsbeauty #cleanbeauty #IYKYKrms

Skin-Loving Ingredients
Our products are formulated using raw, food grade, certified organic, wildcrafted and naturally derived ingredients. We are also in constant pursuit of new technologies to up the clean beauty ante and provide even greater efficacy and innovation, and they must always meet our rigorous safety standards and testing.

Let’s get social:

[liyaozsoyler]

It’s not just beauty folks, she’s insanely charismatic. ✨

[mamamia]

She's the chick we all want as a bestie!!!!

[MyLifeInTheDesert]

This silver hair is amazing on you. All class. All elegance. You are gorgeous

[rubymg]

She is so beautiful! And these adorable eyes full of life ❤

[icj]

Rms cream eyeshadows are the best hands down!!! Budge proof! And sweat proof!!!!

[carmspinelli]

Beautiful lady Rose Marie RMS great product love it .😊❤

[carolinemeevis]

Style, Classy, stunning Lady! Love her! ❤👌🏻

[pilarq]

we Love You and THANK YOU for ALL your hard work, efforts, HEART !! Your art is so Stellar! Super Beautiful when you SMILE ! you make #1 CONCEALOR in the universe🎆 that double as tinted moisturizer. Love love the Luminizers, Radiance Base, Lifting Mascara, Blush, Gel Primer, shimmer anything

[caitlinjones]

I love her. Oh my gosh im 34 and i cant go with all the makeup tutorials now. My asd loves this woman. Shes so chill and easy to understand 😌

[deborahpaddison]

I LOVE your videos. You really know about makeup. I wish I could afford to buy some. I am 65+

[EchelonPandora]

I'm a huge fan of the lip2cheek pots

[anireseegam]

Good God she is truly beautiful. I would kill to look like her ❤

[ingainge]

She is Miss Charm. You can tell she knows what she produces❤

[adohertyspam]

omg ive bought the champagne one at least 3 times its def one of my favorite products

[musicbrazilian]

You are charming and stunning, all the power to you!🤗💋

[marandaturner]

I absolutely love your personality. You are so very happy!!! I am now 40 and my skin is 40 too!!!! I really have been needing someone to tell me what to do with my older skin! Was lovely young so now when I do the dame make up as I did at 25, Idk what to do!!! It looks terrible now!! I've been needing some direction!!! Thank you sooo much, I almost thought it was time to give it up.

[iffatnosheen]

U are so cute, energetic n fresh.sendin love light n abundance❤🙌

[TheMonicagal]

thank you for using clean and good ingredients!!

[NoNameToYou]

I’ve loved your products for over a decade and have only seems you on videos recently. I definitely find myself wanting to buy more RMS goodies after watching them. 🙂

[gracefox]

I love you Rose Marie, I love you & can't wait to receive my order. I'm so excited. ❤